People will spend an age (or totally the opposite and just jump in) getting domain names for their websites, without thinking about their internet marketing promotion needs, and without considering their own name to brand their business.
Your business and product domain names are usually not the best places to use your own name. So, when is the best time to use your own name?
Probably the best domain name to use with your own name, in your internet marketing promotion, is your blog's.
Firstly, a blog is more personal than static websites.
It's also more responsive to visitors and customers, through comments and replies.
Really, the whole purpose of the blog format is to be much more flexible in its organization, and to be closer to its visitors.
Therefore, if the whole domain name is your name, it increases these qualities - as if visitors are dealing with a more private situation, which it really could be, of course, if you lock some pages for members only.
Secondly, you're associating your name with your products - visitors don't always see a tie-in, especially at first.
After all, your products are on other websites - and you're here talking quite personally to them.Thirdly,you then have a double effect, with links from product or other pages to your blog, while the blog refers back to products in the context of an article. In addition, your name is linked via the blog.
This all makes your internet marketing promotion more powerful, just by using your own name.
Now Pay Close Attention --
Internet Marketing Promotion - Using Your Own Name